What reverse ETL does
You define a query (or view) in your warehouse, map columns to fields in a destination system, and run sync jobs on a schedule or trigger. Planasonix reads rows from the warehouse, transforms them as needed, and writes them to the destination API or bulk endpoint. The flow is warehouse-first: your models stay the source of truth; the destination receives the same definitions your analysts already trust.Syncs
Create jobs, choose insert/update/upsert/delete behavior, and wire SQL sources.
Destinations
Pick objects, fields, and connection targets for each sync.
Field mapping
Map warehouse columns to destination fields with clear typing rules.
Monitoring
Track runs, failures, and dead-letter records until everything is healthy.
When to use reverse ETL
- Activation
- Sales and support
- Product and internal tools
You ship audience lists and lead scores to marketing automation, ads platforms, or lifecycle email tools. Warehouse segments replace manual CSV exports and keep campaigns current.
Premium feature
Reverse ETL is included on Premium and Enterprise plans. If your workspace does not show Reverse ETL in the navigation, ask your admin to upgrade or enable the add-on. Starter and Professional tiers focus on batch ETL into the warehouse; reverse ETL extends that same platform outward to SaaS and APIs.You need a valid warehouse connection and destination credentials with scopes that allow the operations you choose (for example, create and update on specific objects).
Next steps
Confirm plan access
Verify reverse ETL is enabled for your organization and that you have permission to create syncs.
Prepare your warehouse query
Build a query or view that outputs one row per destination record, with stable natural or surrogate keys for upserts.
Create your first sync
Follow Syncs to connect a destination, map fields, and schedule the job.